At the heart of our business is a passion to ensure that we offer clients the most professional services. We like to think that work can be fun, as well as demanding, and we’ve found that our relationships with clients develop into a genuinely enjoyable participation on both sides.
We work like a business partner to our clients. We discuss your business/company objectives upon commencing a contract then draft a communications plan to support these. We then set about delivering your messages through carefully orchestrated PR & social media activity. Our focus is constantly evolved to support you in achieving your goals.
7PR issues press releases regularly on behalf of clients. A press release is a written or recorded communication directed at members of the media for the purpose of announcing something newsworthy. The media will only accept press releases in a specific style and format. Writing a press release is a skilled specialism that takes years to perfect.
7PR handles all aspects of media relations, including devising feature angles and pitching ideas to the correct journalists. We have access to full UK and pan European media databases. If you would like your story to be picked up worldwide, we have the ability to organise this also. We’ve worked in media and PR for several decades and we are proud of our “little black books” of media contacts, stored these days on a central electronic system that our team accesses on a daily basis exclusively for clients. We invest thousands every year in one of the top media databases, which provides us with insider daily knowledge on journalist activities and how best to reach them. We meet with journalists face to face on a regular basis for briefings and media tours.
We are seasoned at handling a crisis on behalf of our clients, and protecting reputations. There’s good reason why 7PR is 24/7. When the call for help comes from a client it won’t be 9 am on a Monday morning, it’s more likely to be on a Sunday afternoon or in the early hours when the first edition of a paper has been released and spotted. 7PR is able to quickly pull together a communications plan that can be distributed to all staff, advising every member of the team on the necessary approach in order to deal with the crisis. We guide companies and staff through handling crises calmly and effectively.
PR is an investment that you will want to see a return on. For a small cost we can organise for the media and all online data to be monitored for any mention of your business/company. We will alert you on a daily basis to media coverage and online activity. This will also be collated into a monthly report with an online link where appropriate. We can organise for clients to have circulation figures (how many individuals have read or seen your story), and for you to see the equivalent advertising cost. Clients are often amazed at how much they would have had to spend on advertising in order to achieve the same exposure reached through our PR & social media campaigns.
Social media is a crucial spoke of the marketing wheel. Millions of people can be reached in an instant. It’s essential that the message is correct for your business and dovetails with all other current communication. We ensure that all social media communication is ‘on brand’ and works in harmony with traditional PR activities, amplifying one message. Some clients ask us to set up & run social media accounts on their behalf. Others ask us to populate specific channels, or amplify campaigns.
We have unique celebrity contacts, built up through years of work in the industry. We secure celebrity endorsement for charity clients, with no fee paid to the celebrity. We also secure endorsement for a fee for profit making companies. Some of the many well-known faces who have supported projects that we have worked on over the years include Sir Richard Branson, Dame Judi Dench, Joanna Lumley OBE, Amanda Redman MBE, Sir Cliff Richard, Sir David Suchet, Dame Penelope Wilton, Jennifer Saunders, Trudie Goodwin, J K Rowling OBE, Lenny Henry, Dawn French, Gordon Ramsay, Hugh Fearnley-Whittingstall, Jamie Oliver, Emma Thompson, Helena Bonham Carter, Jerry Springer, Anthea Turner, Zoe Wanamaker, Raza Jaffrey, Delia Smith, Mary Berry, Kim Wilde, Raza Jaffrey, Tony Blackburn, Judy Finnigan, Richard Madeley, Tanya Byron…the list goes on!
People are often nervous about being photographed. We only work with photographers who put our clients at ease, and make a shoot enjoyable. The photographers that we use also know just the sort of shot that will persuade an editor to run a story. The saying “A picture is worth a thousand words” holds true. Sometimes a strong image is what makes a story a success. Our photographers will visit you wherever you and your team feel most at ease… in the office, on location, or you have the option to have a shoot completed at the photographer’s studio. We work with photographers so the perfect images are captured for the PR campaign and will always accompany client shoots.
