Brief: Consulting to Events, Campaigns and Goodwill Ambassadors Unit, United Nations High Commissioner for Refugees, Geneva. Advising on various projects, including organising free editorial and web coverage for launch of #ibelong, global 10 year campaign to End Statelessness.
Method: UNCHR had set aside a large amount of money to advertise the launch of the 10 year Ending Statelessness campaign in a UK national paper. Advised that it was possible to secure this sort of coverage and more as free editorial through correct approach. Discussions initiated with UK national papers.
Results: A full page open letter to the Editor at The Guardian agreed and carried at no fee, also organised for a full page article on topic to be carried on the same day within the paper to reinforce the letter, again at no charge, and for #ibelong web link driving public to sign UNHCR campaign to be carried. All coverage secured at no charge.
http://www.theguardian.com/world/2014/nov/04/un-refugee-agency-global-campaign-statelessness
